Board of Directors 2017 – 2018

Back L-R: Geoff Yee, John Gregory, Adele Marsden, Tim Reid, Stuart Neels, Bryn Lloyd, Dominic Cheng, Front: L-R: Dylan Rushbrook, Scott Mehrtens, Michelle Caldwell, Anna Black (Chairperson), Judy Chen (CEO), Jenny Simpson, Stephen Lester


Anna Black – General Travel

Anna is a partner and shareholder in the family inbound tourism business General Travel. After completing a commerce degree at Canterbury University, Anna went overseas for 7 years on her ‘’OE’’ working in the corporate banking sector in both London and Melbourne. The pull of the ‘family business’, started by her father in 1973, was strong and Anna returned to Auckland and worked her way from the bottom up learning via the myriad of roles within an inbound tour operation. Anna has sat on the TECNZ board for 8 years now and became Chair in 2017.

Vice Presidents

Geoff Yee (Inbound) – GSN Pacific

Geoff Yee is the Managing Director of GSN Pacific Limited. He is a qualified chartered accountant and has been involved with the New Zealand inbound tourism industry for 25 years. Geoff established GSN Pacific travel in 2000 to promote inbound travel and tours to New Zealand. Geoff serves as a board member with TECNZ and held the position of Vice President for 3 years (2012-15) and has been re-appointed to the role once again for 2017/18. Geoff’s focus on the board is to promote TECNZ’s position with the government, industry and other related organisations.

Michelle Caldwell (Allied) – Ruapehu Alpine Lifts

Michelle Caldwell is the General Manger of Marketing and Sales at Ruapehu Alpine Lifts. She has worked in the tourism industry for nearly 20 years and for two of its largest organisations; Tourism Holdings Limited (THL) and Ngai Tahu Tourism. Michelle has built up an extensive network of industry relationships across New Zealand, Australia and the United Kingdom. She is proud to have been reappointed to the TECNZ Board of Directors for a 6th term for 2017/18.

Representing Inbound Members

Adele Marsden – NZ Educational Tours

Adele is the Managing Director for NZ Educational Tours (NZET). Her exceptional people-skills and in-depth knowledge and experience of the travel industry form a sound basis for managing NZET. Much of her early working life was spent based in London, where for 15 years Adele worked as a tour manager and later, operations supervisor and manager for Contiki Tours in Europe and Russia. This experience catapulted her to operations director at the significantly larger sister company, Trafalgar Tours. Upon returning to NZ, Adele and her husband bought NZET and have not looked back. This will be Adele’s 6th year on the TECNZ board.

Dominic Cheng – Winchester Travel

Dominic is the Director of Winchester Travel. Born in Hong Kong, he commenced his career in the travel industry in 1972 working with various airlines across a myriad of departments. In 1980 he joined a travel/aviation conglomerate jointly owned by Jardine Pacific, British Airways and a consortium of business people as Group Sales Manager which allowed him the opportunity to work at the group’s overseas branches in the UK, USA, Canada and Asia by developing and managing business in corporate, tours, wholesale, Airline GSA, air charter and inbound. 15 years on, Dominic emigrated to New Zealand, where with his co-founder Eva Lau, they set up the Inbound Tour Operation; Winchester Travel. Dominic has a passion for tourism and this is reflected in his long standing position on the TECNZ board of 15 years.

John Gregory – Terra Nova Coach Tours

John is the Manager for Terra Nova Coach Tours. He has dedicated more than 25 years to the New Zealand Tourism industry working for a number of high profile organisations in various sectors of the industry including Coach Tour Operations, Accommodation Marketing and General Inbound Tour Operation. His current role focuses on the UK and European Markets and the vital connection to local issues including quality control of our wide range of tourism product and support for our Department of Conservation and their involvement as a key tourism partner. He is a big advocate of YoungTEC and inspiring people to a career in tourism.

Scott Mehrtens – Leisure Time Tours and Travel

Scott is the Managing Director of Leisure Time Tours and Travel Time South Pacific. He completed his training in Hospitality and Tourism Management in 1991, and has been working for Leisure Time Tours since 1997. He travels often to key inbound markets including Australia, USA, UK and various parts of Europe giving him current in-market knowledge and perspective to share with the TECNZ Board and the wider tourism industry. Scott is new to the TECNZ board for 2017/18.

Stuart Neels – AOT Group

Stuart is the Group General Manager for ATS Pacific (part of the AOT Group). He has over 30 years of experience in the inbound travel industry, 19 of these with ATS covering the markets of Australia, New Zealand and Fiji. His current role sees him responsible for managing the ATS Pacific Group of companies and AOT New Zealand with a specialist team of F.I.T., Group, Event and Incentive consultants catering for trade clients in many overseas countries. Stuart is a past President of TECNZ, a previous Board Member of TIA (Tourism Industry Aotearoa New Zealand) and of Tourism Auckland (ATEED).

Tim Reid – Southern World

Tim Reid is a newly appointed Director at Southern World. With tourism in his blood, he has been a long time employee at Southern World, a leading Inbound Tour Operator across the South Pacific. Tim is charged with running the New Zealand inbound operation with the main office based in Auckland, plus 7 remote staff based throughout New Zealand. Tim is new to the TECNZ board for 2017/18.

Representing Allied Members

Dylan Rushbrook

Dylan Rushbrook is the General Manger of Sales and Marketing for the Heritage Hotel group. Based in Auckland, Dylan leads the national sales and marketing team activity for the group’s 19 hotels nationwide. Previously, Dylan worked for SKYCITY Entertainment Group as director of sales for four years. He has a Bachelor of Tourism degree from the University of Otago and was a founding board member of YoungTEC (Young Tourism Export Council) which started in 2012. Currently Dylan is an advisor to the TECNZ board and has held this governance for 4 years. In 2014 he won the inaugural YoungTEC excellence award.

Stephen Lester

Stephen is the General Manager of Sales and Market Development for Ngai Tahu Tourism. After completing a degree in Zoology from the University of Canterbury followed by a Masters of Science in Physiology, Stephen moved to the UK where for 15 years he worked in a variety of management consultant type roles for the mobile telephony company O2. Returning back to New Zealand in 2010, Stephen started with Ngai Tahu Tourism where he is currently responsible for showcasing the 11 brands in the portfolio to travel trade partners and working to develop our off-shore markets. Steve has sat on the TECNZ board for two years.

Co-opted Board Members

Bryn Lloyd

Bryn has been working the in the tourism industry for over ten years now and for the past two years has had the role of Chairman for YoungTEC. Bryn completed a Tourism degree at Victoria University before securing roles with Te Papa, Wellington Regional Economic Development Agency, Tourism New Zealand, Flat Earth Tours, and Wellington i-SITE. Bryn is proud to be a part of YoungTEC and the role this organisation plays in raising the bar of tourism as a professional career.

Jenny Simpson

Jenny Simpson is the Tourism Partnership Manager at Air New Zealand responsible for Air New Zealand’s relationships with other tourism industry organisations and working with the airline’s international regions on activity to grow demand for travel to New Zealand. Jenny has extensive experience in marketing and tourism spanning over 20 years and has worked in marketing and management roles in New Zealand, Australia and Europe.